Business Fundamentals for the 21st Century Veterinary Student

aaron.massecar · June 24, 2020


If your summer has been disrupted by Covid-19 and you’re looking for other ways to boost your knowledge and resume this summer, then join the Veterinary Entrepreneurship Academy and register now through July 4th for this FREE, online summer course called “Business Fundamentals for the 21st Century Vet Student.” 

With the goal of accelerating business education and innovation in animal healthcare, this exciting summer experience was designed to provide veterinary students with a high-impact educational program that combines entrepreneurial vet students from around the world to solve real-world business problems from forward-thinking pet healthcare companies.

Students can expect to dedicate 2-3 hours a week for the course and will be solving real-world, 21st century veterinary business problems in small, diverse teams of veterinary students from across the globe. Meeting times outside of normal working hours will be available.


Lesson 1: Veterinary Medicine & Business Startups- Then & Now

  • Major Trends in Vet Med
  • The Cynefin Framework

Lesson 2: Talking About Your Business Idea; Intro to Business Development Frameworks

  • Why No One Gives a Sh*t About Your Startup Idea
  • Intro to Business Model Canvas Framework
  • Intro to Value Proposition Canvas Framework

Lesson 3 – The Basics of Creating Value

  • Value Prop Detail
  • Product/Market Fit
  • Minimum Viable Product

Lesson 4 – Customer Segmentation

  • Customer Segmentation
  • Customer Archetype
  • Market Types
  • Intro to Technology Adoption Curve

Lesson 5 – Channels

  • Technology Adoption Curve Revisited
  • Intro to the Sales Funnel: Getting Customers
  • Customer Communication Channels

Lesson 6 – Customer Relationships

  • Three Steps to Building Customer Relationships
  • The Other Side of the Sales Funnel: Keeping & Growing Customers
  • Customer Acquisition Cost & Customer Lifetime Value

Lesson 7 – Revenue Models & Pricing

  • Revenue Models vs. Pricing Models: What’s the Difference?
  • Types of Revenue Models
  • The Two Main Forms of Pricing (and how to set your price)

Lesson 8 – Partners

  • Reasons to Partner
  • Partnership Types: Strategic Alliances
  • Partnership Types: Joint Ventures
  • Partnership Types: Equity
  • Partnership Types: “Coopetition”
  • Partnership Types: Suppliers
  • Risks of Partnering
  • Startup Partner Strategies

Lesson 9 – Activities, Resources, and Costs

  • The Three Categories of Key Activities
  • Understanding What’s “Core”
  • Metrics That Matter
  • The Four Categories of Key Resources
  • Accessing vs. Owning Key Resources
  • Crowdsourcing in Action
  • The Two Categories of Costs: Fixed vs. Variable

Lesson 10 – Retrospectives & Looking Forward

  • Why Retrospectives Matter
  • How to Host a Retrospective
  • Taking the Next Step in Your Entrepreneurial Journey


Dr. Rob Trimble is a future-focused veterinarian and entrepreneur with a passion for innovating at the intersection of medicine, technology, and organizational design. After co-founding Fuzzy in 2016, he now serves as the Executive Director of the Veterinary Entrepreneurship Academy with the goal of accelerating innovation and entrepreneurship from within the veterinary profession, starting with veterinary students. 

Growing up on a Midwestern dairy taught him two important life lessons: 

1) Treat people like they’re your neighbors (because they are) and,

2) Treat animals like your livelihood depends on their well-being (because it does).   

He likes small towns, big waves, authentic conversation, and working with business leaders to prepare their organizations for a future of rapid change.

With Special Support From:

Jayden Robert
Cornell University College of Veterinary Medicine, Class of 2022 DVM Candidate

  • Jayden is one of two Summer Interns at The Academy. Her focus is on strategy and the development of new revenue streams. She conducts customer discovery calls to help The Academy better understand the pains, gains, and jobs to be done for the students of this course.
  • She intends to specialize in Ophthalmology; she’s a published author and re-established the Veterinary Society of Ophthalmology at Cornell.
  • She has 4+ years experience as a mixed general practice and small animal emergency veterinary technician.
  • She was the 2020 Eastern Regional Summit Director for the Veterinary Business Management Association (VBMA)
  • She’s passionate about veterinary business education and empowering her peers to feel a sense of ownership in our profession.

Shehnav Sekhon
Colorado State University College of Veterinary Medicine, Class of 2021 DVM Candidate

  • As a Summer Intern at the Academy, Shehnav plays a crucial role behind the scenes by building and editing the course’s video content.
  • He has a passion for leveraging veterinary entrepreneurship to facilitate the development of the human-animal bond and enjoys building upon innovative ideas to further the field of veterinary medicine.
  • He previously served in the Nevada Air Force National Guard, providing him with a unique background that has added an element of resilience and fortitude to his early veterinary career.
  • In his free time, he enjoys snowboarding, hiking with his dog (Mrs. Puff), leatherworking and woodworking.

About Instructor

+105 enrolled
Not Enrolled

Course Includes

  • 10 Lessons
  • 9 Topics
  • 10 Quizzes
  • Course Certificate