Marketing Rigid Endoscopy to Maximize Return on Investment - Webinar
Brian Evans, DVM
There is a wide body of evidence showing the benefits of laparoscopy though the modality is still not widely adopted by vet. One of the biggest hindrances to rigid endoscopy is the cost of the equipment and concern about obtaining a return on that investment. We will discuss published data on equipment ROI, marketing, as well as techniques to maximize utility of the equipment and create client value in and out of the surgical suite.